ICM Developed a Competitive Market & Technology Intelligence System Based on BPA
ICM International is a leading independent European professional services network. Among its specialized services, ICM provides integrated market and technology competitive intelligence.
To be successful, companies need real time and focused information about their competitive environment.
This is why ICM has developed a structured and integrated competitive intelligence platform, grouping market, competitor, technology, and intellectual property information databases.
The ICM Innovation Relationship Management platform provides cross-functional information (strategy, marketing, R&D, product development, IP) in one single and structured interface, based on the BPA xRM platform.
Having a centralized intelligence system will help companies taking the right decisions and develop long term strategies in the right time frame. The benefits are numerous:
- avoid risks and exploit opportunities thanks to the building of a shared understanding of competitors strategies, market opportunities, innovation and technology trends, IP strategies
- getting real-time alerted about what’s happening in the competitive environment
- improving the product innovation idea generation process
- reducing and optimizing the total cost of the intelligence activities and resources
Please contact ICM if you want to know more and have an online presentation.
